Did you know? Last year, Americans volunteered nearly 8 BILLION hours, equivalent to an astounding $122.9 Billion in value!

From spreading awareness to fundraising efforts, volunteers play a vital role in amplifying the reach and impact of nonprofits. Their passion and commitment drive us forward, igniting hope and empowerment wherever they go.

Want to know the secret to building an unstoppable team of volunteers for your nonprofit? 

Here are six keys for attracting volunteers and retaining the best of the best!

Craft a Compelling Narrative

Attracting volunteers begins with storytelling! Paint a vivid picture for your followers and supporters to show your nonprofit’s mission, vision, and impact. 

Highlight the transformative work you’re doing and the difference volunteers can make in the lives of others within your nonprofit. When volunteers see themselves as integral parts of a larger movement, they’re more likely to answer the call to service.

Cultivate a Culture of Appreciation

Drawing in new volunteers and maintaining your current ones is all based on appreciation. Show your volunteers how much you value their time, energy, and dedication. 

Express gratitude through personalized thank-you messages, recognition events, and small tokens of appreciation. When volunteers feel appreciated and valued, they’re more likely to stay engaged and committed for the long haul.

Provide Meaningful Opportunities

Volunteers are drawn to causes that align with their passions and interests. Offer a variety of opportunities that cater to different skill sets, schedules, and preferences. 

Whether it’s behind-the-scenes, hands-on service, virtual volunteering, or skills-based projects, finding avenues that play on each person’s individuality is a win-win for the volunteer and the nonprofit! Provide options to allow volunteers to make meaningful contributions in ways that resonate with them on a personal level.

Foster a Sense of Belonging

Belonging is a powerful motivator for volunteers, serving as the foundation for their commitment and engagement. Create a supportive and inclusive environment where volunteers feel they are truly valued members of a tight-knit community. 

Encourage collaboration, celebrate diversity, and provide opportunities for connection and camaraderie! When volunteers feel like they belong, they’re more likely to become deeply invested in your nonprofit’s success.

Invest in Training and Development

Offering opportunities for volunteers to grow into new responsibilities and opportunities. It’s about nurturing their potential and empowering them to reach new heights.

When volunteers are given the chance to take on new challenges and responsibilities, they experience a sense of fulfillment and achievement that fuels their passion for your cause. 

Whether it’s through specialized training programs, mentorship opportunities, or hands-on experiences, providing avenues for growth enables volunteers to unlock their full potential and make an even greater impact.

Communicate Openly and Transparently

Effective communication is key to volunteer retention! 

Keep volunteers informed and engaged by providing regular updates, opportunities for feedback, and transparent communication about your nonprofit’s goals, challenges, and successes. 

Engaging volunteers in decision-making and keeping them informed fosters a stronger sense of commitment and investment in your organization’s mission.

Volunteers are at the heart of every nonprofit’s success! Their dedication, passion, and unwavering commitment fuel our collective journey toward positive change.

As we reflect on the monumental impact volunteers make, it’s abundantly clear that attracting and retaining them is a necessity for the continued success of our nonprofits.

By crafting compelling narratives, cultivating cultures of appreciation, providing meaningful opportunities, fostering a sense of belonging, investing in training and development, and communicating openly and transparently, we can ensure that our volunteers stay and thrive within our organizations.

Would you like more tips to take your nonprofit’s volunteer team to the next level? Join our next Frame Up For Funding and learn how to maximize your organization’s success!