When you think about corporate philanthropy, what’s the first thing that comes to mind?

Is it a local business sponsoring one of your fundraising events, or writing a check to support one of your initiatives?

For so long, this has been the standard for corporate philanthropy and engagement.

What if we told you: Corporate philanthropy is shifting!

When we first started our nonprofit journey, many of the corporate partners that we worked with supported our mission – and gave to multiple causes.

Now, corporations are becoming far more STRATEGIC in their philanthropic efforts. They’re identifying social issues that are relevant to their industry or that their employees are passionate about and are going DEEPER with just a few nonprofits to MAXIMIZE their impact!

That’s why it’s more important than ever to build RELATIONSHIPS with your corporate partners! ✨

Treat your corporate partners like you would any other relationships – take time to learn about THEM, their business, and the kind of impact they want to have in the community.

Do they have specific Corporate Social Responsibility (CSR) priorities? While Corporate Philanthropy is an important way that businesses give back, many are taking it a step further with CSR – they’re taking responsibility for their impact on society and the environment, and actively working to improve it through sustainable business practices.

Before you approach a potential corporate partner, consider: how does your nonprofit’s mission align with its CSR priorities?

By taking that extra time up front, you’ll ultimately set your organization up for success in cultivating DEEP relationships with your corporate partners!

And as you build those deep relationships, don’t forget to think outside the box in terms of how you can engage corporate partners! There are so many ways you can do this, but here are a couple of our favorites:

Utilize skilled volunteers 🌟 Do you need a marketer to help with your social media or for a new website? Think about how you can work with your corporate partner to engage skilled volunteers on the tasks you need help with most!

Engage with groups 🌟 Does your corporate partner have a Women in Leadership group or other affinity groups? These groups are often looking for ways to give back and may have separate budgets from other parts of the business!

As these examples show, corporate philanthropy is about so much more than having a business sponsor your nonprofit’s next fundraiser!

There are so many opportunities to build DEEP relationships with corporations and, ultimately, their employees.

By cultivating relationships with businesses, you have the ability to connect with individual donors through their personal financial gifts, their company’s employee matching gifts, and donations companies make in exchange for their employee’s volunteer time.

What a strategic way to build your fundraising!

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